Vidooly raises $1.4 million capital from Gujarat Venture Finance and Times Internet

Vidooly, a video analytics startup, has raised $1.4 million capital from the Ahmedabad-based venture capital firm Gujarat Venture Finance and existing investor Times Internet in a bid to expand into Southeast Asian markets and increase team size. The startup offers a video analytics and intelligence platform used by digital media portals, YouTube content creators, multi-channel networks and brands, for tracking how videos do on YouTube, Facebook, Instagram and Twitter.

The startup plans to leverage the newly raised capital to expand in markets such as Indonesia, Thailand, Malaysia and Vietnam with a goal to enter China by next year. Besides geographic expansion, the company will invest towards technology upgradation, scaling of the platform and hire more personnel in data science and sales functions.

Vidooly delivers insights and data on video consumption patterns. The software suite also offers features like video tag suggestions, best time to upload, search rank analysis, competitor tracking, subscriber behaviour analysis and influencer collaboration. It lists major companies as its clients including Group M and Mindshare, multi-channel operator Only Much Louder, media conglomerate Network18 and digital publishers ScoopWhoop, The Viral Fever, Video Gyan and The Quint, besides a host of independent YouTube content creators.