Social gaming startup PlaySimple secures $4 million

Mobile social gaming company PlaySimple has secured $4 million in Series A from the venture capital firms, SAIF Partners and existing investor IDG Ventures. The fundings will be used for team expansion and develop new mobile titles that are targeted at global audiences across various casual gaming genres.

Founded in 2014 by Siddharth Jain, Preeti Reddy, Suraj Nalin and Siddhanth Jain, PlaySimple delivers addictive and engaging mobile games in the trivia, word and puzzle categories.

Commenting on the development, Siddharth Jain, Co-Founder at PlaySimple, said, “PlaySimple makes highly addictive games for the global casual gaming audience. Our rigorous data-driven approach has delivered strong results so far and has the potential to make us a dominant player in the global casual gaming space. We’ve grown fast so far with a small but a sharp team; we’re actively recruiting top-notch talent across engineering, design, analytics and product management functions to fuel our growth over the next couple of years.”

Mayank Khanduja, Principal at SAIF Partners, said, “Gaming is a huge market internationally and a very competitive one. We have known the PlaySimple team for over a year and have been amazed by the growth they have got in a very short period of time. Their approach is quite unique and we have a high confidence in their success.”

Karthik Prabhakar, Director, and Head – Fundraising at IDG Ventures India, said, “Although gaming is considered be a hit-and-miss business, PlaySimple’s formula on building games and their high data driven/analytical approach have allowed them to be successful. We believe that PlaySimple will emerge as one of the big product companies outside India. IDGVI has increased the investment in the company and will be working with them very closely to scale their business.”