ScoopWhoop appoints Meghana Bhat as its Chief Strategy Officer

ScoopWhoop Media has appointed Meghana Bhat as the Chief Strategy Officer. She will be responsible for positioning the brand in the B2B space and creating thought leadership around content marketing and native advertising with decision makers at brand/advertiser end.

With over a decade’s experience in digital & experiential marketing, Bhat was previously with Webchutney as National Creative Director and Chief Operating Officer.

Rishi Mukherjee, COO & Co-Founder, ScoopWhoop said, “I’m excited to have Meghana joining our ScoopWhoop family. We are in the midst of a major transition, and we look forward to working with Meghana, as her skills and expertise will be instrumental to our growth.” He further added, “I believe ScoopWhoop truly represents young India – its passions, culture & experiences. The brand is on the cusp of a major growth curve, and I’m excited to help tap into all of that tremendous knowledge and influence in meaningful ways.”

In November 2015, the portal raised $4 million in a round of funding from Kalaari Capital.