SaaS Platform Zocket Raises $3 Million Funds Led by Kalaari Capital

Zocket, a Bangalore-based marketing software-as-a-service (SaaS)  startup, said today that it has secured $3 million in a fundraising round headed by Kalaari Capital, with Kettleborough VC and angel investor Jasminder Singh Gulati also participating (Founder of NowFloats).

Zocket, a startup founded in 2021 by Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan, and Mukund Srivathsan, claims to enable businesses to generate digital advertisements in under 30 seconds.

Their 150-variable unique tech stack generates the optimal ad text, graphic design, and platform for each SMB. According to the company, the algorithm creates a real-time depiction of every company’s social profile based on business type, geography, desired target audience profile, estimated spend, and other characteristics.

Zocket will use this amount of investment to extend its product offering, establish its brand, strengthen its workforce, and deliver its full-fledged AdTech solution for SMBs.

“We anticipate the next significant upheaval in SMB Tech adoption will be in the digital discovery layer as business owners go up the digital hierarchy stack,” Vani Kola, Managing Director of Kalaari Capital, stated.

“We’re ecstatic to be partnering with Zocket as they create an end-to-end tech platform for global SMBs that helps these companies generate quick content, publish across many platforms, and optimize ad expenditure for the best ROI (return on investment),” Kola said.

Initially focusing on India, Zocket hopes to expand its service to worldwide SMBs and grab a significant portion of the $700 billion+ global ad expenditure industry. There are over 400 million small and medium-sized companies (SMBs) worldwide, and AdTech solutions will be at the forefront of digital disruption in all aspects for these firms, according to the report.