S2S Softsys – A digital solutions enabler

S2S Softsys is the fastest growing leading mobile user acquisition and marketing services company with an expertise in performance advertising and branding. The company offers advertisers the opportunity to reach their performance goals through a wide variety of traffic sources including direct app developers & publishers, media buying, RTB and affiliation.

“We are one of the most valued mobile agencies worldwide, delivering over 150 million clicks a day on web and mobile, generating more than 100,000 daily conversions on performance campaigns. The company integrates incredibly well with the user’s behavior, enabling them to show the right advertisement banner at the right time for unmatched eCPMs with the help of huge number of quality publishers and exchanges,” says Shwet Kamal, a digital marketing stalwart who co-founded S2S Softsys with his peer, Surendra Gupta.

An Indian company with a ‘mobile-first’ ideology, S2S Softsys started its journey out of a single office in Bangalore and expanded to other metro cities quickly. It aims to scale up globally in the near future. Covering over 250+ direct advertisers and 1000+ direct publishers, the company has created a niche in the Digital Network space. S2S Softsys currently operates in three verticals – Programmatic DSP for Display and Video Ads on Web & Mobile, Performance Space for App Installs and VAS Campaigns, Web and App Development.

“We are a pioneer in Mobile technology, exploring the tremendous market opportunities in the whole ecosystem of mobile tech and app space,” says Surendra, Co-founder, S2S Softsys. “Keeping pace with the dynamic mobile ecosystem, we deliver ROI driven campaigns and the hard KPIs to match the advertiser’s campaign guidelines. We are working towards a more organized programmatic demand-side platform (DSP) for faster, more convenient and transparent account management, improving user experience.”

Recently, the company has been recognized as the ‘Emerging CPA network’ in the Global Mobile App Summit and Awards 2017 (GMASA2017). In the future, S2S Softsys plans to establish ‘RoyalMobi Media’ providing app development, app marketing and app monetization services. Simultaneously, the company will handle programmatic and Mobile content VAS promotion business worldwide, establishing offices across the globe to facilitate local client connect and worldwide publishers’ acquisitions.

Having serviced a plethora of happy clients, the secret of the company’s success lies in communicating well with the client to understand their requirement and using technical expertise to suggest and implement viable digital solutions to meet their business goals.

The team handles each campaign meticulously in pre-defined stages – The process starts with planning the creative communication post followed by traffic selection as per advertiser’s guidelines and optimization of traffic sources with aggressive acquisitions on the quality publishers.

Since its inception, the team at S2S Softsys has gone from strength to strength, thanks to the ambient work culture. In terms of revenue, the company is growing at a rate of over 50% month on month. Backed by a highly experienced technical team, the company focuses on fraud free traffic and providing quality services using digital technologies.

Talking of competition, S2S Softsys has its eyes set on growth, and it focuses on delivering quality, time after time, instead of competing with other firms in the sphere.

“S2S Softsys is actually a solution enabler in digital advertising. It’s a bootstrapped entrepreneurial venture geared to excel in the digital ecosystem. The initial team of 4 has now grown to over 25 employees in less than a year, and we are simply marching ahead, delivering stellar marketing strategies, pushing their clients’ brands forward on web and mobile,” explains Shwet Kamal.

“Currently, all bidding on our intuitive white label mDSP is based on CPM and CPC model, towards a CPA/CPI goal. Besides, we also support all third-party tracking solutions to verify our data accuracy and malware free status. With over 25 global ad exchanges and SSPs coupled with ~20 billion imps of a daily biddable impression volume, mDSP empowers customers to start traffic for a new campaign, easily. What’s even better is that soon our DSP will be a 100% self-serve platform,” he adds.

Transition from a network to an agency with consulting approach helps S2S Softsys to think out of the box. In the future, the company plans to invest a lot of time, money and resources in technology development. A few of the projects in the pipeline are building an AI-based engine that can bridge the gap between the brand, the agency and the customer to a bare minimum, developing multiple apps, enabling fraud detection technology over the DSP and creating an ‘S2S Connect’ platform that will enable advertisers and publishers to connect, exchange ideas and business requirements apart from sharing industry updates.