Ola luxury ride introduces BMW

Now, going on a ride in a luxury car is just a click away. Online cab aggregator Ola has patterned with BMW India for a seamless Ola Lux drive. Ola Lux is one-of-its-kind luxury car offering category that allows discerning customers to enjoy an unmatched premium experience. Ola customers will now be able to travel in absolute luxury and comfort in a BMW. Customers can easily book a ride in a BMW at just the tap of a button and arrive at their destination in style.

Through this association, BMW India will also offer a 360° solution that takes into account both pre and post sales ownership with maximum support throughout the vehicle’s lifecycle. Additionally, BMW Financial Services India will offer 100% financing for up to 4 years starting at low interest rates and free driving training programs. BMW India will also offer an after sales service package with minimal cost and an assured buy-back for the car on completion of the contract.

Ola will induct the BMW cars into its fleet across three cities (Delhi, Mumbai and Bengaluru) and the service, will later be extended to more locations. Ola Lux is available for booking at a minimum fare of Rs. 250 and Rs. 20-22 per/km. The category also allows customers to book the cars on an hourly basis, via its Rentals feature. Features like driver details being displayed upfront, SOS buttons, Auto-Connect Wi-Fi, live tracking and seamless payment using Ola Money will continue to offer a comfortable experience to commuters.

Mr. Pranay Jivrajka, Chief Operating Officer, Ola said in a press note, “We are delighted to partner with BMW, a brand synonymous with luxury in India. Through this partnership, Ola will strengthen its presence in the luxury mobility segment, an area that we believe has tremendous potential. We look forward to growing our association with BMW and taking the Ola ‘Lux’ service to a greater scale throughout the country.”