Ola Creates Campaign Against Drunken Driving

As part of its continued campaign against drunken driving, Ola, India’s largest transportation platform, has teamed with the Hauz Khas Village Traders Association to encourage patrons and visitors of leading pubs and bars into taking a safe and specially discounted Ola Cab ride after a night out with friends. As part of this initiative, Ola has also installed digital breathalysers in Hauz Khas Village to ascertain if their alcohol in blood ratio is within the prescribed limits. Rolled out on Friday last week, this campaign will continue for 3 weeks. Hundreds of people visiting HKV benefited from this drive over the weekend and took a safe Ola Ride back from their favorite party place in the city. Hauz Khas Village is one of the most popular and key areas of South Delhi; hence attracts a lot of visitors on a daily basis; making it crucial to maintain the traffic and on-road discipline around the area. Through this campaign, Ola is aiming to create a safe and seamless on-road experience for the commuters in South Delhi.

Ola has been spearheading campaigns for safe rides and safer roads in the region. They have also associated with Delhi Police and a number of leading pubs in North Delhi for a similar activity earlier this year.