mobusi – Innovative and Reliable Mobile App Advertising Solutions
mobusi is a leading mobile advertising and marketing company that has taken the world by a storm in the past 5 years. A Spanish company with a ‘mobile-first’ ideology, mobusi started its journey out of a single office in Madrid, Spain, expanding worldwide within 5 years with offices in L.A., Mexico, Singapore and India. The initial team of 9 has now grown to over 200 employees, and mobusi is simply marching ahead delivering stellar marketing strategies, pushing their clients’ brands forward.
With five years of digital advertising experience behind the team, the sky is the limit for this ambitious, creative and digitally innovative Spanish giant that is ready to take on the world!
What is mobusi
The global advertising giant, mobusi, started out as “Impresiones Web”, a company dedicated to buying-and-selling and advertising online, providing solutions to webmasters and advertisers.
A leading mobile user acquisition and marketing services company with an expertise in performance advertising, mobusi offers advertisers the opportunity to reach their performance goals through a wide variety of traffic sources including direct publishers, media buying, RTB and affiliation. “We are one of the most valued mobile agencies worldwide, delivering over 140 million mobile clicks a day and generating more than 290,000 daily conversions. The company integrates incredibly well with the user’s behaviour, enabling them to show the right ad at the right time for unmatched eCPMs,” says Alberto Cenalmor, CEO.
Mobile-first with mobusi
The stats on mobusi’s website are testimonial to its breakthrough success – Almost 6850 mm clicks, 256 countries running their campaigns and up to 10.8 mm sales in the past one month make it one of the largest networks generating traffic in every country possible.
mobusi has propelled forward by keenly understanding and evaluating customers’ goals and evolving products and strategies mapped to achieving these goals. Currently, the company offers a host of mobile app marketing products targeting particular countries or simply a global audience. Firmly rooted in technology and innovation, the team at mobusi constantly experiments with ad formats and is a pioneer in video branding, programmatic advertising, playable ads and much more.
Many mobile app advertising agencies provide similar services one may say, but mobusi’s competitive advantage lies in its ability to innovate, develop and offer the best solutions in the market covering all bases. “We’re leaders in providing options for both advertisers and publishers, using KPIs to be able to keep track of our campaigns and ensure the best possible results for our clients,” adds Macarena Cenalmor, VP Client Services.
An overview of mobile app marketing services provided by mobusi
mobusi boasts of more than 20,000 publishing networks and over 5,000 advertisers across Europe and South America.
mobusi is at the forefront of the video advertising revolution. Taking over Sun Media, a company specializing in commercialization of video advertising, mobusi has gone from strength to strength in the field, serving over 100,000,000 impressions each month with their amazing repertoire of services.
“Format, placement and duration; every aspect of each ad for each of our clients is perfectly positioned and adapted to clients’ requirements and goals,” explains Vijay Singh, Head of Business Accounts, India. He further adds, “The future of advertising is largely based on user experience and playable ad format is a major route forward. mobusi has obviously cottoned on to this trend, experiencing amazing results with playable ad campaigns.”
mobusi has also made unique strides in terms of programmatic advertising by developing its own Demand Side Platform or DSP, allowing marketers to manage their bids for banners and pricing for data they wish to use to target audiences and, as such, make the process of buying ads a whole lot cheaper and much more efficient.
As a firm, mobusi is constantly turning the wheels of innovation. Take the example of Influensi, an amazing new project giving the right direction to new age social media influencers. “Influensi is a marketplace for top influencers and the most relevant advertisers in the digital marketing world. With Influensi, advertisers are able to find social advertisers who will help them to reach their desired audience. On the other side of the coin, influencers are able to capitalize on their chosen audience with the brands they want to work or be associated with,” explains Abraham Yela, VP Mobile Traffic. A capital idea, indeed!
mobusi has developed a dependable solution to another pain point of the advertisers. With its very own constantly evolving Advertiser Defender, mobusi effectively fights against fraud.
“mobusi prides itself in providing the highest quality traffic and looks to sever ties with fraudulent traffic providers whenever they are identified,” says Macarena Cenalmor, VP Client Services.
mobusi strictly puts down fraudulent traffic and uses Advertiser Defender to guarantee only quality traffic to its advertisers. A much needed relief for advertisers for sure.
With a growing legacy of satisfied clients and continually overachieving their goals, mobusi is all set to expand its reach across the world to become a dominant player in the field globally. Definitely, mobusi is a rising star with vast horizons ahead of it. So, keep an eye out and remember, as their much-loved hashtag states, #mobusimola.