Mobile media platform SlideApp raises Series A from Songhyun

Lock screen platform SlideApp has raised $3.6 million in Series A led by Songhyun Investment, a leading South Korean VC firm. The app had previously raised $1.2 million as seed funding. The raised funds will be used to scale its user base, develop products and strengthen its brand presence in the market.

According to the statement, the app has a download base of 5+ Million.The mobile media platform incentivizes its mobile users by awarding credit points every time they read content customized to their preference .The reward points accumulated can then be further utilized for mobile recharges.

Elaborating on the company’s vision, Amrita Gujral, Co-Founder and India Business Head, said ”Our aim is to improve and enhance the experience of existing users and constantly focusing on acquiring new users. We will continue to multiply our outreach as much as we can and build upon providing value to our users. Also relentless support to advertisers in ways that result in maximum conversion for them is our endeavor.

Regarding the innovation behind the app, Nakul Sethi, Co-founder and India Digital Head, said “We focus on providing quality content to our users as well as detailed and relevant analytics to our B2B customer base. The fresh round of investment will be used to enhance our targeting capabilities and unique advertising promotions.”