Mobile etailer LatestOne ventures into fashion market

Mobile and gadget etailer LatestOne.com have forayed into the fashion accessories segment with the launch of a wide assortment of products like wallets, watches, and sunglasses. This is in line with LatestOne.com’s strategy of continuously innovating and introducing promising categories to meet rapidly changing customer needs and demands.

The fashion accessories market size of India is estimated to be USD 4.5 Billion while the tech & mobile accessories market size is USD 3.0 Billion. LatestOne.com’s pan India consumer survey showcases growing fashion awareness in tier-I and tier-II cities, consumers between the age group of 18-34 prefer to buy fashion accessories online and male to female purchase ratio is 4:1.

On the entry into fashion accessories space on LatestOne.com, Ameen Khwaja, the Founder and CEO of LatestOne.com said, “The Indian fashion accessories market is expected to grow to $ 6 billion by 2019. It is obviously a promising market with strong growth. Fashion consumers are increasingly opting for online fashion accessories. The frequency of purchase by an individual customer has increased and online sites provide a wider choice before making a selection. The accessories market is not limited to urban consumers. With the increase in penetration of internet, it is gradually spreading across tier-II and tier-III cities as well.”