Mobify partners with Sony Music for a ringtone app

RingMyTune, a ringtone app developed jointly by Sony Music India and Mobify, allows consumers to set ringtones and choose from Sony Music’s rich catalog of over 2 million songs across multiple genres including pop, rock, reggae, hip-hop, country, classical, dance, Indian regional, Bollywood and more.

Currently, the app is free to download and use while the future release will see a paid version. Commenting on the release, Mobify Business Head, Mr. Rohit Kulkarni said, “We are proud to be associated with Sony Music on the development of mobile applications. Consumers can set their favorite song as their ringtone using this app. Songs you love can be set and heard again. We have done 50+ apps for Sony Music in the past one year and achieved over a million downloads for their new movie soundtrack releases.”

Hari Nair, Digital Business Head, Sony Music India said, “Ringtones as a format has done extremely well for us in the pre-smartphone era. We believe that there are many consumers who still love this product but are not able to find a convenient and easy way to select the ringtones they want. We will keep investing in building new digital assets and are happy to partner with Mobify for this digital strategy.”