Just Buy Live raises $100 million from Ali Cloud Investments

Just Buy Live, an online distribution platform connecting brands with retailers and small and medium enterprises, has raised $100 million from a Dubai-based boutique investment firm Ali Cloud Investments. The capital is expected to be leveraged by the firm for expansion into international markets that have high SME density and fragmented distribution as well as consolidating and growing the existing Indian operations. Last year, the startup had raised $20 million in its Series-A round of fund raising from Alpha Capital.

Founded in 2015, the startup utilizes a cutting-edge mobile application with intuitive interfaces and user-friendly features to democratize product access for its customer base consisting of retailers and SMEs. S M Ali, Chairman of Ali Cloud Investments, said that “Just Buy Live is now ready for global expansion to every country and
developing market that can benefit from this platform and we will move quickly to enter new markets with strong local partners”.

Sahil Sani, Chairman of Just Buy Live, said that “To facilitate transactions on its platform, Just Buy Live operates an unsecured credit lending platform for SMEs called Udhaar. With over INR100 crore in line for credit lending to various SMEs, this in-house fintech platform has the potential to grow 10x in the coming 24 months”.