Jabong expects to grow its business by 40% by FY18

Jabong is expecting to register 40% business growth in FY18 on account of expansion in product range, marketing investments and additional features in its mobile application. The company will invest in expanding range of products to give consumers more options to buy, make mobile application more engaging and invest in marketing to create more awareness among consumers about the brand.

Rahul Taneja, Jabong’s Chief Business Officer, said that “We believe we are not at good levels, but we will invest now this year in creating much higher awareness for ourselves on three growth pillars. This year, in 2017-18, we are expecting 40 per cent growth in business”. Further stating its dominance in the apparel segment, he said that “We launched YWC Fashion of cricketer Yuvraj Singh. We have recently launched 25 brands including Viraat Kohli’s WROGN, Deepika Padukone’s All About You and many more. Soon we will add 35 more brands including Hrithik Roshan’s HRX”. The apparel segment contribute ~45% to Jabong’s business, and is expected to rise further.

Though it will not be an easy ride for the firm to further increase its share in apparel segment. The two new entrants i.e. Reliance Jio’s Ajio and Aditya Birla Group’s Abof is giving tough competition to the established players with their tailor-made offerings for different segments.