Interactive photo app Polaroid Swing comes to India

The Polaroid Swing app, which enables people to create and share interactive photos on their phones with one easy tap, has been launched in the Indian app store. The app is a partnership between Polaroid and a Silicon Valley tech startup chaired by Twitter co-founder Biz Stone.

Polaroid Swing photos capture one-second moments that magically come to life when you touch them or tilt your phone. They combine the compositional quality of a still photograph with the vitality of a world that’s always moving.

“India is perhaps the world’s most photogenic destination,” says Tommy Stadlen, Co-Founder of Swing. “Generations of photographers have captured India’s beauty through Polaroid. We are delighted to make available a new medium for creative expression in India.”

The Polaroid Swing US launch in July went viral when Apple selected the product as the main featured app on the US App Store home page and new iMessage App Store. The Polaroid Swing app aims to make available a new medium of expression for those with an artistic interest in the world around them.

Co-Founders Frederick Blackford, a media and sports entrepreneur, and Tommy Stadlen, a tech entrepreneur and former McKinsey consultant, have entered into a partnership with Polaroid to launch the Polaroid Swing app. Scott W. Hardy, President and CEO of Polaroid, says: “At Polaroid, we see ourselves as curators of innovation. We are delighted to collaborate with the extraordinary Polaroid Swing app team to help usher in a new era of sharing life’s most memorable moments in an instant – which has always been at the very heart of Polaroid’s iconic DNA.”

“Polaroid Swing has the potential to change the way we think about images, just like Twitter’s 140 characters changed how we think about words,” says Biz Stone, Chairman of Swing and Co-Founder of Twitter. “People will start seeing the world in one second moments. It’s a genre-defining medium.”