InMobi integrates Neilsen Ratings to measure digital reach

InMobi, a global mobile advertising and discovery platform, has announced its global integration of Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.

This integration enhances InMobi’s efforts to create a secure and trusted environment for media buys – both on its ad network and the InMobi Exchange programmatic channel. With this, advertisers can run tags from Nielsen DAR to verify the mobile age and gender of the targeted audiences. This feature is available on the ad network and also through private marketplace buys on the InMobi Exchange. Furthermore, InMobi has been certified by Nielsen for mobile in-app DAR in multiple markets globally, including USA, UK, France, Germany, Australia, India, Singapore, Indonesia, Philippines, Thailand, Malaysia, and Japan.
“Audience quality is a huge concern for advertisers,” said Jeff Coon, VP of Global Alliances at InMobi. “We are committed to providing advertisers with the necessary measurement tools to build confidence in the quality of our audiences. The integration with Nielsen DAR will allow us to deliver our promise of quality, at scale, to advertisers in a measurable manner.”

“We’re excited to work with InMobi to leverage Nielsen DAR across their global network,” said Andrew Feigenson, Managing Director of Digital at Nielsen. “Nielsen is committed to providing advertisers the insights they need to understand and connect with audiences across devices.”