Indian Army selects CleanLife startup to help improve hygiene factor

CleanLife, the healthcare startup, is been selected by Indian Army to improve personal hygiene for their combat forces posted in operational areas, where taking a bath daily is a challenge either due to operational conditions or environmental reasons. The 18-month old firm, started by Puneet Gupta, makes waterless body hygiene products such as shampoo and body bath solutions, which can remove dirt, dust, grease, odor and oil from the skin and head while moisturizing the skin and conditioning hair. The waterless product should be massaged but leaves no residue after it has been wiped off with a clean towel.

An Army Officer who worked on the proposal commented that “The feedback for waterless products is positive and hence we have placed an order. The products aided soldiers to maintain optimum levels of hygiene under operational conditions without using water and hence it is a valuable product to us”. The startup, got infrastructural support and access to faculty for technical and advisory support, and research talent pool from IIT Delhi, in lieu of 5% equity in the company. Puneet Gupta, founder CleanLife, further added that “We are also working on a waterless toothpaste, which is a safe to swallow formula and helps keep dental hygiene without the use of water”.