Housing.com ties up with Tata Housing to create a digital real estate marketing platform

Housing.com, the online real estate portal, has partnered with Tata Housing for creating an exclusive digital marketing platform for selling existing inventories and launching new products. The online portal will offer a full stack solution by creating an exclusive integrated pan-India brand platform showcasing their current inventory (premium homes as well as Tata Value Homes) as well as exclusive launch of their upcoming projects. The partnership will leverage a wide range of digital solutions such as Virtual Reality, creation of exclusive content through Housing.com design studio, leveraging Housing News, IREF platforms as well as Housing.com events and brand platform.

This new segment will offer complete access to inventory of properties across the country and specific innovative solutions on a single integrated platform across premium and affordable segments.

Mani Rangarajan, Housing.com Chief Business Officer said that “Tata Housing is one of India’s most trusted names in the real estate sector and has been on the forefront of leveraging technology in the space…The deployment of a solution of this nature and scale is unprecedented in the country and we are certain that it will change the way we buy homes”.

Tata Housing is expected to benefit from the user base of Housing.com, and also the broker/middle-men registered on the online platform. Also, with the recent push in the real estate sector to go online, Tata has played it big in a single shot.