Freshdesk reorganizes itself into a umbrella parent Freshworks

Freshdesk, a domestic Software as a Service (SaaS) startup, has rebranded itself and will now exist under the Freshworks umbrella. The core customer support helpdesk product will continue to be called Freshdesk. Girish Mathrubootham, CEO of Freshdesk, explained the reorganization stating that “We realized that the Freshdesk brand was limiting our ability to tell customers what we were all about because Freshdesk was both the product brand and the company brand and most people knew Freshdesk as the customer support product. Now that we have multiple products, we felt that the Freshdesk brand was not doing justice to the other products”. Thus, the company decided to put all its products under a single parent Freshworks.

Freshworks currently offers several business software products such as Freshdesk, Freshservice (an IT services product), Freshsales (a business software solution that is geared towards helping sales professionals) and Freshcaller (a cloud-based call centre). Further commenting on the timeline of this change, Girish said that “We decided nearly a year and a half ago to go through this exercise, but as you know, rebranding is a hard exercise and we were waiting for the Freshsales product to launch. But now we’ve decided that the timing is right and we wanted to do it sooner rather than later”.