Fresh Food Concepts raises $2 Mn in pre-series A

Fresh Food Concepts, a Delhi-based startup for cold-pressed juices, has secured $2 million in a pre-series A round led by angel investors Siddhartha Gupta and Ashvin Chadha. The fundings will be utilised for upgrading the production facility, enhancing the sales & distribution network, branding & marketing and to explore new products over the next phase.

Speaking about recent developments, Riju Gupta, Founder CEO, Fresh Food Concepts said “We are on target to hit 75,000 bottles per month so the timing of this investment is very strategic. Delhi NCR has 50 million people, making it bigger than many countries in the world. This gives us a great opportunity to grow 20X in this region alone.”

Available in over 250 locations across Delhi NCR, Juice Up offers a range of 100% raw and fresh cold pressed juices. The startup was founded by Riju Gupta and Chandan Agarwal after successfully exiting two education-focused startups. Speaking about the impetus behind this decision, Chandan says “We aspire to create a brand that stands for things that matter – our own health and the health of our environment. Everything we make will always be 100% natural, delicious and nutritionally net-positive so that our customers are always physically and mentally better off.”