Fitness Froyofit raises Pre-series A from Pooja Gandhi

Indore based fitness discovery platform Froyofit has raised an undisclosed amount of pre series A funding in a round led by actress Pooja Gandhi. The fresh funds will be used for expansion to other tier-2 markets and fuel the growth in acquiring more users.

Founded in late 2015 by IIM Alumnus Piyush Jain, Froyofit has more than 15 fitness categories on the app. In terms of numbers, the platform has more than 500 vendors on board across 5 cities of India including Pune, Nashik, Aurangabad, Jaipur and Indore. Pooja will also be the face of Froyofit in South Indian market.

“This capital will give us additional resources to expand strategically into new markets, innovate rapidly, and deliver on our vision to make fitness discovery easy and accessible to everyone” said Piyush Jain, Founder of Froyofit. The response to the concept of fitness discovery is really overwhelming in tier-2 markets and we consider it as an achievement that in over 8 months we have a loyal fan base of more than 30,000 followers across the social media channels, says Pallavi Jain who heads the overall digital strategy of the company.

Commenting on the investment in Froyofit, Pooja Gandhi says: “Coming from an industry where fitness is very important, I feel that the overall awareness about keeping the mind and body fit is rapidly increasing these days and with that the need to discover the right options becomes primary. Froyofit is a team of passionate people trying to make great discovery experience available to their users with the use of technology and they are well positioned to expand to tier-2 markets where the competition is virtually nil.”

The app features an extremely user-friendly interface, inviting users to avail services from a comprehensive range of fitness categories. A user can book free trials of all the available options and can book it through the app as per convenience.