Fintech Acquisition: InCred Capital Acquires Startup Orowealth

Fintech Acquisition: InCred Capital has purchased wealthtech start-up Orowealth in an all-cash deal, subject to required approvals. InCred Capital introduced the retail-focused wealthtech platform InCred Money after the acquisition.

“With the acquisition, Orowealth’s whole staff joins InCred Money’s AuM (Assets under Management) of more over INR 1,100 crores. InCred Money will now be led by Vijay Kuppa, the co-founder of Orowealth, as its CEO” claimed the business.

After becoming one of the fastest growing wealth management companies in the nation and reaching the milestone of INR 15,000 crore in assets under management (AuM) within two years, InCred Capital said that this would be its second pillar in the rapidly expanding Indian wealth industry.

Customers of the new InCred Money platform will be able to access both business-to-consumer (B2C) and business-to-business-to-consumer (B2B2C) services.

The InCred Group wants to make its whole product portfolio available to InCred Money. According to InCred Capital, the new platform will create a B2B2C offering by efficiently integrating a large network of Independent Financial Advisors (IFA) across the nation. This will enable them to access a range of goods and solutions for the advantage of their end customers.

An online investment platform called Orowealth aids investors in diversifying their investments. Bonds, fractional real estate, green investing, P2P lending, and invoice discounting are just a few of the alternative financial products it offers. Additionally, it offers investors comprehensive reports, portfolio insights, and other tailored solutions.

Due to rising income levels and increased awareness, there is an increase in the demand from mass affluent and retail investors for non-traditional investment assets. Vijay Kuppa said in a media statement, “We are addressing this tremendous need by putting together a suite of carefully chosen products and solutions.