Enterprise Tech Unicorn Gupshup Acquires AI Startup Active.AI

Gupshup Acquires AI Startup: Active.Ai, a conversational AI platform for banks and fintech organizations, has been bought by Gupshup, a conversational messaging platform. Gupshup’s customer experience solutions for BFSI customers would be strengthened as a result of the purchase.

With a Conversational Banking as a Service (CBaaS) platform that enables companies to communicate with millions of consumers every month, Active.Ai supports BFSI customers in 43 countries. Active.Ai claims to have handled over 300 million user interactions via phone, video, and text, processed over 30 million service requests and answered more than 50 million questions with 95% accuracy.

“With conversational Active.Ai, Gupshup is aiding global businesses in building new and fascinating methods to engage with consumers in a more natural and relevant manner,” said Beerud Sheth, co-founder, and CEO of Gupshup. “AI’s strong CBaaS platform adds vertical depth to our product stack, allowing BFSI enterprises to establish intelligent, frictionless micro conversations with customers over the phone, video, and messaging channels,” says the company. Sheth added, “We are thrilled to welcome the Active.Ai team to the Gupshup family and look forward to furthering the next chapter of conversational interaction and commerce.”

“In the conversational economy, incorporating strong natural language processing and enterprise connectivity into business-to-consumer contact is important.” According to Ravi Shankar, co-founder, and CEO of Active.Ai. “The Active.Ai conversational engagement platform supports large financial businesses in 43 countries,” he continued. “We’re excited with Gupshup acquisition to help shape the future of financial services conversational engagement.”