Curtis and Hayes: Bringing high-end global trends into Indian homes

Modern sensibilities call for modern furniture – sleek, elegant and trendy – and yet, pocket-friendly, because the millennials are not just stylish, but big on practicality too. Curtis and Hayes is a step in that direction – reinventing Indian homes as well as the furniture marketplace for highend, sleek, globally trendy designs minus the woes of real time shopping, delivery and installation pains. Curtis and Hayes aims to create beautiful homes and aesthetic living rooms in sync with the personalities inhabiting those rooms. Amit Kumar, Founder & CEO came up with the idea of a global furniture marketplace targeted at Indian homes to deliver pocket friendly aesthetic solutions bridging the gap between the demand and supply for trendy furniture in the market. “The idea is to provide affordable luxury for the masses, right from the convenience of their screens! We create pieces to match personalities for a modern home that is your haven, providing an aesthetic retreat to dream, thrive and connect with your own self and loved ones” elaborates Amit Kumar, Founder & CEO.

“With $1 million in investment so far and much bootstrapping to its credit, Curtis and Hayes has truly opened up Indian homes registering a 45% month-on-month increase in sales and web traffic since inception. Not driven by numbers but quality in its stead, the company aims to add 2 new product lines every 3 months keeping up with global trends in the segment. Aiming for its first round of funding in the year 2017, the company aims to tap into mobile retail next, keeping step with the growing mobile marketplace, the very visible future of e-commerce. “

THE MARKET
An e-commerce model steering customers away from physical stores to discovering stylish European furniture online at affordable prices with seamless delivery options, Curtis and Hayes creates an online marketplace for furniture sales, leading to huge reduction in costs, passed on to the customers in the form of competitively priced furniture. The modern Indian consumer has a discerning eye for global trends and a pocket to match their tastes – Curtis and Hayes targets these individuals, with high-end products that are value for not only money, but time as well. Efficient customer service, convenient payment options and hassle free deliveries create a user-friendly environment that bricks and mortar stores simply have not been able to match, at least in the furniture marketplace. Employing experienced designers from around the world to create trendy product lines in sync with fashion capitals of the world, a team of expert craftsmen back the company, breathing life, quality and durability into each product offered by Curtis and Hayes to its discerning customers. “E-commerce penetration is low in India compared to the western world and the aim is to bring the Indian online marketplace closer to western standards. Apart from tasteful décor, we take pride in our tasteful customer service and technological innovation, in which we constantly invest and innovate to make the whole cycle much more agile, transparent and convenient for our customers,” explains Amit Kumar, Founder & CEO.