CureFit acquires yoga center brand a1000yoga

CureFit, the healthcare startup, has acquired Pradeep Sattwmaya’s yoga brand a1000yoga to expand its mental wellness offering. Founded in 2011, the yoga brand has three yoga centers and 1,000 customers. Ankit Nagori, co-founder of CureFit, said that “Yoga is rising as one of the favored wellness choices among our key target group. In mental wellness, we didn’t have an offline component. With a1000yoga we’ll be adding that as well. It fits into our strategy of offering an online-offline product”. This is the third acquisition of CureFit after it acquired Cult and Tribe.

Nagori further strengthened its acquisition philosophy, and commented that “The reason we are doing acquisitions is that if we were a marketplace we would anyway have wanted all these vendors on our platform. But because we believe in a vertically integrated approach (or an inventory model) we are buying companies that fit into our philosophy”. Being a fitness brand, the startup also delivers food from its own kitchens and is slowly expanding this business to more areas in Bengaluru.

Launched in 2016 by former Flipkart executives, it had raised $15 million during last year in Series A capital from venture capital firms Kalaari Capital, Accel Partners and IDG Ventures.