Cure.fit launches integrated healthcare app

Health and wellness startup CureFit has launched an integrated healthcare app. The app consists of three verticals focusing on different areas for improving health of individuals. These include cult.fit focused on physical fitness; eat.fit for healthy and nutritive food and mind.fit for mental wellness offerings.

Users of the app can enjoy DIY fitness workouts with celebrity trainer Shwetambari Shetty, indulge in scrumptious nutritive recipes and relax with different meditation techniques guided by renowned physiatrist, Dr. Shyam Bhat. The users can also book workout classes at Cult centers and order healthy Indian & fusion food in Bangalore.

CureFit was founded by Mukesh Bansal, the cofounder of fashion portal Myntra, and his former colleague Ankit Nagori. It raised funding in 2016 from a group of marquee investors. These include Accel Partners, IDG Ventures India and Kalaari Capital who participated in the US$15-million round, which included an investment of US$3 million by Bansal himself. The deal valued the health and wellness startup at about US$50 million.

CureFit has been ramping up investments in various areas to combine them in a single offering for its users. As part of these investments, it acquired a controlling stake in Cult for US$3 million last year. After that, it acquired a majority stake in fitness centre chain The Tribe, in a bid to expand its offline footprint. Now recently, it acquired online health-food delivery company, Kristys Kitchen to complete its set of offerings