Chaayos plans product diversification and geographic expansion

Chaayos, the tea café startup chain, to expand its range of tea-based packaged consumer goods and open more stores in the country. Nitin Saluja, CEO of Chaayos, commented that “Right now, you can get chai delivered to your home, and when you want to make chai for yourself at home, we have adrak-tulsi chai, chai masalas, and ready to drink chai mixes”. He further added that “We are launching Chai Pattis to help our patrons enjoy top selling Chaayos Chai at the comfort of their homes. These special blends will ease the process of making a cup of chai. Each blend will be full of myriad spices and herbs”.

Started in 2012, it has opened more than 40 stores till now and plans to open 25 more during the rest of the year. Chaayos sources its teas from plantations in Assam and Darjeeling, and then blends them in-house. It also plans to sell its packaged goods in organized retail stores like supermarkets soon. Nitin further explained the company’s strategy stating “This business is seeing a very high repeat rate, upward of 50% month on month, higher than our café repeat rate. In our cafes, there are instances of customers walking in just to buy those chai packs and walk out”.