Byju’s plans to contribute $200 million to its offline business
Byju’s offline Business: Byju’s, an ed-tech startup, plans to spend $200 million in offline tuition centers over the next 12-18 months to serve kids in grades 4 to 10, according to the business.
After acquiring tutoring firm Aakash Education Services for an anticipated cash-and-stock deal for $950 million last year, the business conceived its physical entry. It has already opened 80 offline locations in 23 cities and plans to expand to 500 locations in 200 cities this year.
“Many parents believed that their children should have access to offline centers and physical assistance as well. As a result, we chose to grow offline through ‘Byju’s Tuition Center,’ which would employ an omnichannel learning strategy,” said Mrinal Mohit, Byju’s chief operations officer, in an interview with ET.
According to him, these centers would be outfitted with high-quality online learning materials, analytics-driven evaluation, and the presence of physical teachers to optimize learning results. He stated that each center will have an average of 30-40 teachers, whom Byju’s will employ and train.
Students will also be given tablets to use for online examinations and courses at the centers. Byju’s, which was recently valued at $21 billion, plans to hire between 3,000 and 4,000 additional teachers for its tuition centers this year.
Byju’s plans to hire 10,000 people, including teachers, to administer these 500 centers. Over the next 24 months, it wants to reach over one million students with its offline-led learning strategy.
While these centers will primarily focus on math and science education, they will also provide kids with holistic development opportunities such as counseling and Olympiads. According to the organization, the courses offered at Byju’s tuition facility would cost between Rs 3,000 and Rs 3,500 per month.