Brit+co raises $15 million to expand its digital content business

Brit+co, the media startup based out of San Francisco, has raised $15 million funding led by Verizon Ventures, with former Uber president and Target CMO Jeff Jones expected to join the startup as an external advisor. The startup will be using the capital to expand its digital content business that targets women, and to build more branded merchandise for their partnership with Target. It had previously raised more than $27 million in funding from Intel Capital, Lerer Hippeau, Marissa Mayer and others.

Brit Morin, co-founder of Brit+co, commented that “Brit + Co is enabling these women to live more creatively across every category of their lives. They plan to add more video tutorials, which cost $20-$50 per online class. Calligraphy, coding, and how to start a business are part of the broad section of categories we are trying to imbibe”. She further commented that “We have an estimated 125 million monthly unique visitors, including website and social media platforms. About 70 percent of the people are based in the U.S. The revenue from the videos and the Target merchandise business have brought the startup closer to profitability”.