BookMyShow acquires video-on-demand platform Nfusion

BookMyShow, the largest domestic online ticketing platform, has acquired the video-on-demand startup Nfusion to its audio streaming services. The acquisition is in line with the company’s strategy to become a complete entertainment destination. Started in 2009 by Shoaib G.M. Khan, Sivagurunathan S. and Prabhakar Reddy, the HD video- on-demand platform allowed users to stream videos online. BookMyShow’s director Parikshit Dar commented that “We are excited to foray into audio entertainment through our offering ‘Jukebox’ (its online audio entertainment offering), which uses Nfusion’s technology”. BookMyShow has appointed Aditya Kuber as associate vice-president – audio entertainment to head the vertical.

The ticketing platform startup has acquired several small firms in the past to diversity and expand its portfolio. In 2013, it acquired Chennai-based online ticketing player TicketGreen. It then acquired a majority stake in Bengaluru-based social media analytics start-up Eventifier in 2015 and Chennai-based fan relationship management (FRM) solutions provider, Fantain Sports in 2016. In 2017, BookMyShow acquired Hyderabad-based online movie ticketing platform MastiTickets, invested in Pune-based DIY platform Townscript and also acquired Mumbai-based local food and restaurant recommendation engine, Burrp.