Bombay Shaving Company raises INR14 crore capital funding led by Fireside Ventures

Bombay Shaving Company, the men’s grooming products startup, has raised INR14 crore in a funding round led by Fireside Ventures. Existing investors also took part in the round with the startup expected to use the capital to fuel its branding efforts, new product development and expansion into offline sales channels like salons and supermarket chains. Kanwaljit Singh, founder of Fireside Ventures, commented that “We believe the market opportunity is tremendous as men have begun investing in the products they use and the ‘graband-go’’ mindset is on the decline”. He further added that “With expansion into more categories and an aggressive sales team, there is enormous potential to build a large, premium brand for men’s products”.

Launched in 2016, the startup makes an array of men’s grooming products, including razors, blades, facial scrubs, shaving cream, post shave balms, shaving brush, towel, travel kits, etc. It claims that it has over 25,000 customers across offline and online channels, including Amazon, Flipkart, Nykaa and its own website. BSC has launched its range of exfoliating soaps for men and will expand into facial grooming through products such as face moisturizer and face wash next month.