Alleviating the woes of public toilet users
Safety is not just limited to geographical boundaries and terrorism. Safety from diseases and germs is the first step towards a healthy and fulfilling life.
A unique online portal that provides simple yet revolutionary solutions to improve the quality of life of its users, SafetyKart.com has come up with a new product – PeeSafe.
The product
PeeSafe is a toilet seat sanitizer spray that makes the surface 99.9% germ free in just five seconds. Public toilets have many high contract zones like toilet seats, faucet handles and sinks that are hangouts for disease carriers such as rotovirus, e-coli, several other viruses and can potentially transmit contagious infections including UTIs (Urinary Tract Infection) and Hepatitis A.
“Most people use tissues or water to clean toilet seats in public toilets before using them. However, what most users don’t realise is that water transmits germs more effectively instead of cleaning the surface. PeeSafe is scientifically tested and makes any surface 99.9% germ free to use,” elaborates Vikas.
India’s largest selling and most searched toilet seat sanitizer spray, PeeSafe is sanitation, cleanliness and hygiene packed in a single bottle.
Conceived from personal experience
“In the year 2014, my wife Srijana complained of high fever during a road trip that we had to eventually abandon, as she had contracted a UTI after using a public toilet on the journey. Srijana conceptualized the idea of a ‘toilet seat sanitizer spray’ while convalescing to help the 200 million women worldwide who suffer from UTIs mainly due to usage of public toilets,” elaborates Vikas Bagaria, serial entrepreneur and founder of SafetyKart and PeeSafe.
An instant hit
A user friendly, interactive and intuitive online platform, Peesafe.in is ranked number 1 in organic searches on Google, helping the company scale international markets and ensuring PeeSafe reached a huge audience.
Available across India on various online platforms and retail outlets currently, the product has no competitor in sight. “We have over 50% of repeat customer and PeeSafe is a perfect CPG (consumer packaged good),” reveals Vikas.
Bootstrapping to success
PeeSafe is a product of SafetyKart, a bootstrapped startup launched in the year 2013. The company is completely self-funded. The company now aims to position itself as a market leader in health and safety products globally. “We are now looking out to raise funds for PeeSafe brand to make it the undisputed No. 1 brand in toilet seat sanitizer in India and amongst top 5 globally. Since September 2015, we have exported PeeSafe to Nigeria and Australia and are going to ship to other African countries soon. We are also working on expanding our product range soon,” adds Vikas.
Simple, affordable and life-changing – PeeSafe ensures instant safety.