Britannia Industries launches state-of-the-art research and development center

India’s leading food company Britannia Industries has launched a state-of-the-art research & development Center in Bidadi, Bengaluru. The new center has been set up at an investment of INR 200 Crores and will focus on fostering innovations and launch of disruptive products for Indian and global consumers. The 55,000 square foot center was inaugurated by Industries Minister, Karnataka, R.V. Deshpande.

The state-of-the-art center houses analytical, sensory, microbiology labs in addition to pilot plants for its core product portfolio.

“Our market leadership in bakery today is firm and growing. As a market leader, innovation is the bedrock of our identity. We aim to be a ‘Total Foods’ company in 5 years from now, serving over a billion Indians 4 times a day,” said Varun Berry, Managing Director, Britannia Industries Limited.

“This center reinforces our commitment to deliver innovative and superior products to our consumers. The new R&D Center will act as a springboard to accelerate product innovations in newer categories and will help us in our growth into adjacent bakery segments within macro-snacking,” he added.

The manufacturing facility in Bidadi, built adjacent to the R&D Center, is also equipped with high-speed processing machinery which will redefine the frontiers of food technology in India. The facility will seamlessly channel the innovations from the R&D Center to markets across the country. Currently, the facility employs more than an 800 strong workforce and will expand up to 1350 people when it reaches 100 percent capacity.

“The rigor and commitment behind product innovations which deliver new-to-market experiences are testimony to our promise of taste, trust and consistent delivered quality,” said Sudhir Nema, VP – R&D & Quality, Britannia Industries Limited. “The new facility is built on our glorious R&D tradition of innovating in food technology over the last 4 decades. It will steer us to the next phase of growth by delivering disruptive innovations, renovating the core product portfolio and providing value engineering to remain cost competitive in the marketplace,” he added.

Britannia started its Research and Development Center in the year 1970 in Mumbai. The new center in Karnataka is to be a consolidated facility that houses state-of-art-capability in diverse areas including Analytical Excellence Laboratory (Microbiology & Organoleptics), Product Development, Packaging Development, Scientific Regulatory Affairs, Nutrition, R&D Excellence & Capability Building (Culinary Laboratory) & Dairy Development.