Cisco invests in Indian-owned mobile software company

California-based Helpshift—offering customer support industry through enterprise-level, in-app customer experiences—has announced that Cisco Investments has recently joined their Series B funding round, which follows previous investors such as Intel Capital, Microsoft Ventures and Salesforce Ventures. The collaboration will explore opportunities to integrate Helpshift’s in-app customer support solutions with Cisco’s leading contact center solutions.

As the world rapidly moves to adopt in-app support for business to consumer communication, Helpshift’s Series B round continues to enable the company to take autonomous customer support to the next level. Additionally, as mobile replaces the web as the primary channel through which customers engage, the $350 Billion contact center industry is expected to take advantage of this new channel.

“Apps have become the primary way in which consumers and employees in the enterprise are accessing products and services,” said Abinash Tripathy, CEO and Co-Founder of Helpshift. “Just like customer service moved away from phone (voice) to email in the era of the Web, we are now seeing a transition where customer service is moving inside apps to eliminate all the friction in the process of supporting users. With the additional funding from Cisco Investments, we are looking to help the entire contact center industry transition from being reactive to proactive while driving higher customer satisfaction and lowering cost.”

In the smartphone era, customers are using mobile apps to interact with products and services. By bringing customer service in-app, Helpshift has eliminated the frustration of customers having to leave the app to get support. The company provides a seamless messaging experience to enable customers to talk to companies like they would talk to their friends.

“We continue to invest in strategic solutions to help propel technology developments that will solve challenges for our customers, partners, and beyond,” said Rob Salvagno, head of Cisco Investments and vice president of Cisco Corporate Development. “Through our investment, we look forward to supporting Helpshift to enable companies to provide best-in-class mobile customer care through their data-centric messaging platform.”