MultiTV – Shaping futuristic video solutions that deliver every time
Mr. Vikash Samota founded MultiTV Tech Solution P Ltd in the year 2015. The new age ad-tech startup powers the next level digital video eco-system by automating the entire video industry and providing solutions as per the market trends. MultiTV helps brands, broadcasters, content owners & publishers with cutting-edge technology products to leverage the growing digital video consumption among audiences. The comprehensive end-to-end video solutions include OTT, video advertising, monetization and live streaming services.
The main products offered by the company to its diverse user base comprising content owners, publishers & broadcasters, ISPs, enterprises, hotels, dealers, government, etc. are:
- Automator (OTT): For video hosting & publishing, upload & ingestion, transcoding & processing, video management, video player, discovery and recommendation, video analytics, video streaming & delivery.
- Mingle: Server Side Ad Insertion (SSAI) & Stream Stitching
- Smooth: Video Player- HTML 5 & Video Player
- StreamLine: Transcoder – Live & File Based transcoding
- Drive: Segmented Push Platform
- BeLIVE: Live streaming of events to social media assets and web assets with a single device simultaneously.
With 400+ TV channels on their platform, MultiTV has worked with giants such as Intex, Veqta, Samsung, Maruti Nexa, Infinix, Honda, Tissot, GE, Panasonic, GM, and much more, gaining over 50 paying customers in a short span. The team combines scalable and advanced cloud solutions with the best technology to ensure reliable high-engagement video solutions for each client. Each video solution is created with the end-user in mind providing a nonintrusive and personalized experience that drives engagement and viewer loyalty.
“The prime USP of MultiTV is that it never loses its focus from the client’s requirements and works dedicatedly with its efficient team to deliver the product as and when requested by the client. Moreover, the quality of the service is what makes us different from our competitors,” says Vikash, who was inspired by initiatives such as Digital India to launch MultiTV in order to bridge the gap between latest technology and the growing video industry.
“Turning the wheel of innovation constantly, the company is currently working towards boosting the live event streaming trend and including payment options in real time. We also provide a 360-solution from Digital to TV to cable or DTH in a single stream,” says Vikash, who is planning to capture the markets in the South next. The company is also seeking funds to expand internationally.
In two years since its inception, MultiTV is operating profitably and growing 50% month on month basis This success can be attributed to its client-centric approach. The focus, for every client, remains on understanding their problem, what they really want to achieve from the solution they desire and the user base they are targeting. Firmly rooted in innovation and technology, MultiTV, constantly evolving in line with market trends, looks forward to delivering many more perfect solutions to existing and future clients.