Freshworks acquires the marketing software startup Zarget

Freshworks, the cloud-based business software provider, has acquired Zarget, a marketing software startup, in a bid to help itself focus on building marketing solutions for businesses of all sizes. Zarget’s suite of conversion rate optimization (CRO) tools helps marketers and designers understand how users interact with their websites. Girish Mathrubootham, founder of Freshworks, said that “A growing number of our customers have been asking us to help them in marketing initiatives. Today, our software powers customer engagement across every aspect of the customer journey – from acquisition to support. Acquiring Zarget will enable Freshworks to support customers with the reacquisition journey as well”.

Zarget helps businesses increase orders, customer interactions and signups on their website by providing user metrics and data driven insights with its CRO tools. Marketers can take informed decisions based on the insights gained through AB testing, heat maps, session recording, polls and feedback. Freshworks seeks to further develop Zarget’s marketing suite and provide the team with expertise, technology and operations as well as access to customers. Arvind Parthiban, CEO of Zarget, further added that “We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets. Together with Freshworks, we expect to accelerate the digital marketing evolution and help our customers further transform the way they market with combined expertise and solutions”.