Roposo to move away from fashion only business model; focus on varied categories

Roposo, the Tiger Global backed social network for fashion, plans to target sellers and marketers of a host of products in categories such as food, travel, home décor and beauty services, as part of a pivot that will see the platform diversify from fashion-only content. Mayank Bhangadia, CEO of Roposo, said that “As part of the overhaul, Roposo is launching theme-based channels (sections on its app) that will collate content of a particular kind at one place”. He further added that “Roposo was made for users to discover fashion, but lately we have seen our users posting a lot of other things beyond lifestyle and fashion. We are finding a new audience on the platform, so we have made Roposo an open network. We are a technology company, and with the expression tools we are building, there is no reason to restrict ourselves to fashion”.

Founded in end of 2013, Roposo started as a discovery platform for women’s fashion and a year later launched men’s fashion. The start-up was seeded by Flipkart co-founder Binny Bansal and raised $15 million from Tiger Global Management over two tranches in 2015. The app has been downloaded over 4 million times and currently garners about 1.5 million active users monthly.