Livspace plans to invest INR25 crore to strengthen its offline presence

Livspace, the online home design start-up, is planning an investment of INR25 crore to expand its brick and mortar presence in a bid to help the company expand its customer base and increase revenue. The offline presence is in the form of experience centers. These are essentially stores that showcase Livspace collections for bedrooms, living rooms, modular kitchens, floorings, false ceilings and wall solutions, among others. The startup currently operates 15 experience centers in Delhi, Bengaluru and Mumbai, aims to increase the count to at least 25 by 2018 with expected annual sales from the centers in the range of INR4-6 crore.

Anuj Srivastava, co-founder and CEO of Livspace, said that “Our design centers allow consumers to select one of the pre-designed looks on our website, customize them from our library of over 10,000 finishes, see the various looks in our design centers, get a virtual reality experience, and, do all this seamlessly between our website and physical locations”.

The startup has so far raised $27 million from Bessemer Venture Partners, Jungle Ventures and Helion Venture Partners. It is competing against two other online furniture houses (Pepperfry and Urban Ladder) which are also investing to increase their offline presence.