Food tech startup Box8 raises Rs. 50 Cr in Series B

Mumbai-based food technology startup Box8 has raised $7.5M in series B funding round led by IIFL Seed Ventures Fund and existing investor Mayfield. The funds will be used to enhance the inventory, improve the technology, strengthen product development and also to expand into other cities. Prior to the investment by Mayfield, Box8 has received funding from Kaushal Aggarwal of Avendus Capital, Dheeraj Rajaram of MuSigma and Indian Angel Network.

Founded in 2011 by IIT graduates Amit Raj and Anshul Gupta, the startup is specialised in delivering food at an affordable price. Currently, Box8 has over 100 dishes consisting of all-in-one Indian meals, biryanis, wraps, sandwiches, and salads.

“We keep only one thing in mind when we make our food; that we would only serve food that we enjoy eating. Food is a tricky business. It has many moving parts and is very personal to customers. We want our customers to keep coming back to us and therefore making the end-to-end experience frictionless for our customers is very important. We manage the technology, product, and delivery, therefore, allowing us to have complete control over customer experience,” says Amit Raj, co-founder, Box8.

Box8 is currently present in Mumbai and has 22 delivery units across the city. With over 2,000 transactions per day, Box8 has grown 10x in the last 15 months. The Company’s focus on taste, technology, and innovation has resonated well with its customers, as 80% of its daily transactions come from repeat customers.