Rooter app raises another round of funding from Intex

Rooter, the application that connects, engages and helps sports audiences interact with each other on a real-time basis during sports events, raised another capital funding from technology group Intex. The company will use the funding to expand its technology, sales, marketing and content teams. It will also accelerate the startup’s expansion into South East Asian markets and catalyze partnerships with sports teams and leagues all around the world. Rooter had earlier raised funds from Dhruv Chitgopekar, Prantik Dasgupta and Bollywood actor Boman Irani, who had invested in the company as an angel investor.

Rooter’s founder and CEO further explained that “It gives us immense pleasure to receive funding from Intex. Rooter is essentially a tech-based platform and we wanted to have an investor on board who could also be our strategic partner and help us evolve our product to fully realize it’s potential. Intex’s deep understanding of the smartphone world and its popularity in tier II and III cities of India will help us to promote and develop Rooter’s unique idea further, optimizing it to perfectly fit the needs of smartphone users everywhere”.

With the country’s largest sports event IPL on the corner, the startup has chosen right time to beef up its capacity as it is projecting to engage more than 20,000 daily active users at the start of the tournament.