Snapdeal forecasts INR300 crore revenues from its self-service seller advertisement platform

Online marketplace Snapdeal is expecting to garner INR300 crore annual revenues from its self-service seller platform. The company has over 10,000 sellers and 200 brands and agencies which are using the advertisement platform. Rajiv Mangla, Snapdeal’s CTO, said that “Sellers are a crucial part of the market place ecosystem and with the launch of this innovative solution, we are enhancing visibility for our sellers significantly. Simultaneously, we are also making their offerings more accessible and appealing for the customers”.

The advertisement platform, which was launched nine months ago, caters to, both, consumer brands and sellers, by helping them to enhance their visibility, increase conversions and ensure brand loyalty in a fractured and highly-competitive segment. It has also slashed its ad rates by 50% in a bid to garner more market share, and make it a significant contributor towards its goal of achieving profitability.

Snapdeal is currently facing a rough time with both investors and vendors. While on one hand it is having long discussions with existing and new investors for fresh capital infusion in the loss making ecommerce, it is facing increasing heat from the vendor association for non-payment of dues.