Jabong targest 40% y-o-y sales growth in FY18

Jabong, Flipkart owned fashion ecommerce player, is targeting 40% y-o-y growth in its topline during FY18 by focusing primarily on advertising, sales from newer brands and the introduction of private label brands owned by sister company Myntra such as Roadster, Dressberry and Anouk. After acquiring Jabong, it was wildly speculated that Flipkart will merge both of its fashion portal i.e. Myntra and Jabong. However, defying the earlier rumors, both the portals are now growing individually and cross leveraging each other’s private labels.

Ananth Narayanan, CEO Jabong and Myntra, said that “We want to hit 40% growth year-on-year. We also want to get Ebitda profitability—we want to see if Jabong can get to Ebitda-zero by December. Thirdly, we want to drive growth through new customers, not just existing customers”. Adding on to his previous comments, he further stated “The sales growth will mainly happen through three things: marketing, selection and private brands. There will be more marketing that we’ll do. Secondly, the app will become much more engaging than what it is now. We can start to integrate more content into the fashion app than we do now. There will be a bunch of product-related changes. Thirdly, we will continue to get more brands on Jabong. Our entire private label from Myntra will be available on Jabong”.