Marketing Tech Startup Hypergro Secures INR 7 crore Seed Round

Bengaluru-based marketing tech startup Hypergro announced on Monday that Silverneedle Ventures-led initial funding helped the company raise Rs 7 crore. Participating in the round were a number of additional investors, including Arjun Vaidya, Ankit Kedia, Rajesh Sawhney, Huddle, TDV Partners, HME Ventures, Dholakia Ventures, and FiiRE.

With a focus on lowering Customer Acquisition Costs (CAC), Hypergro.ai offers brands marketing solutions that are both efficient and affordable. The business intends to use the cash raised to boost its AI capabilities through improved automation, data exploration, and predictive algorithms, as well as to hire new employees and grow its workforce. The business also intends to look into attainable new markets for its goods.

“Hypergro.ai attacks the biggest problem facing consumer marketing companies—rising CACs,” stated Prashant Panday, Partner at Silverneedle Ventures. At Silverneedle Ventures, we have a strong belief in the potential of technology in general and artificial intelligence in particular. We are thrilled to be leading this round and place our trust in the company’s vivacious founders.

Rituraj Biswas (CEO), Neha Soman (CBO), Abhijeet Kumar (CTO), and Arijit Mukhopadhyay (CPTO) started the firm in 2022.

“At Hypergro, we don’t just observe the future; we actively shape it. We’re altering the dynamics of business-customer relationships by fusing the force of AI with the veracity of UGC. According to Rituraj Biswas, Co-Founder & CEO of hypergro.ai, “Our mission is to make this revolutionary shift both transformational and accessible to everyone.”

Global spending on digital advertising reached $567.49 billion in 2022, according to Statista, and will reach $835 billion by 2026. The Internet was regarded as the most significant medium for advertising as of 2022, receiving 62% of all media ad spending. In 2023, it is predicted that internet spending would increase by 8.4%.