User analytics platform MoEngage raises funding from Facebook head

User analytics and engagement platform, MoEngage announced an undisclosed investment from Anand Chandrasekaran, the Head of Platform & Product Partnerships for Messenger at Facebook. MoEngage has also welcomed Anand, veteran techie and product expert, on board its advisory panel. With Anand now a part of its advisory board, MoEngage will be looking to leverage his critical insights on the entrepreneurial ecosystem as well as his in-depth knowledge of the mobile growth platform needed for B2C companies, to further revolutionize digital marketing.

Speaking on the announcement, Raviteja Dodda, CEO, MoEngage, said, “We are delighted to secure funding from an investor as prominent as Anand Chandrasekaran, and to welcome him as a member of our advisory board. Anand has a proven track record of excelling in dynamic markets and building products that serve customers globally. As a growth platform to engage users across all channels on a 1:1 basis, Anand’s keen insights and domain expertise in growing consumer internet companies will be invaluable to our endeavors.”

Anand Chandrasekaran said, “MoEngage shows immense potential for growth, and has consistently proven itself to be a pioneering user engagement platform. I am also delighted to join the advisory board at a time when MoEngage has launched a path-breaking product like Sherpa, which gathers real-time insights from user actions across apps & websites, and automates the marketing communication with predictive analytics, reducing manual intervention from marketers.”

MoEngage’s disruptive technology solutions are backed by VC investors Helion Venture Partners and Exfinity Ventures as well as Alchemist Accelerator and angels such as Kunal Bahl, Rohit Bansal, and Raghunandan G.