Smart parenting app Pinwi raises funds from moms

Smart parenting app Pinwi has become the first startup to raise its funding from a group of moms. The funds raised will be used to widen operations and user acquisitions. Pinwi stands for Play-Interest-Wise and is an interactive, daily-use mobile app for parents to both map and manage their children’s ever-evolving interests in an impartial way. It uses a proprietary data-driven interest mapping methodology to examine data that is collected directly from children over a period of time, to generate useful insights to help parents focus on and respond to their children’s interests.

Founded by Rachna Khanna and Ankit Kesarwani in early 2015, the app offers personalized insights into what drives a child’s interest and recommends activities based on these insights to parents with children in the age group of 6 to 13 years.

“Our core idea is inspired by a very simple insight – that children stay interested in things that make them happy and that there is no better way to know what makes children happy than to listen to them carefully, smartly and consistently – everyday day after day. With just 5 minutes on Pinwi every day, parents can stay focused on their children’s interests and never lose sight of what makes them happy. And isn’t that what all parents want – to raise happier more fulfilled children?”, says Rachna Khanna, Chief Executive & Innovations Officer, Pinwi.