Crownit to offer digital meal coupons

YES Bank has entered into a partnership with merchant discovery and privileges platform, Crownit to distribute meal vouchers to employees and leverage the ubiquity of smartphones. Now employers can get rid of the shortcomings of traditional paper-based coupons, instead of sending out vouchers to all staff, with just one click distribution.

The system also includes an app-based digital meal wallet linked with a Meal Debit MasterCard which enables employees to avail unlimited food, beverage & grocery redemption options, both online and offline. Adding further advantages to the program, Crownit offers weekly prizes like iPhones, Amazon Kindles, branded gift vouchers, international trips and much more on meal expenses.

Commenting on the tie-up, Sameer Grover, Founder & CEO, Crownit, said, “At Crownit, we aim to make all lifestyle spending by users absolutely seamless, in addition to making expenses rewarding by means of cashback points. Voucher distribution by employers is a largely neglected sector of expenditure despite the fact that almost all large companies give out meal coupons to employees. Not only does our program make this process much smoother, but the meal vouchers are all RBI and income tax compliant, fulfilling all regulatory norms. All funds deposited for Crownit meal vouchers will be directly deposited to YES BANK.”

Ritesh Pai, Senior President, and Country Head – Digital Banking said, “YES BANK has always been at the forefront of digital payments for which we have partnered with Crownit enabling us to focus on contributing towards digitally driven economy whilst driving delightful customer experiences. This system is a step towards paperless transactions thus being environment-friendly along with simplifying the complicated process of distribution and maintenance for employers while delivering multiple benefits for their employees.”